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Your Opportunity to Embrace a New Lifestyle at Blue Sapphire Caravan Park
Business Plan for Prospective Buyers of Blue Sapphire Caravan Park
Executive Summary
Business Overview: Blue Sapphire Caravan Park is a well-established and profitable business located in the picturesque town of Glen Innes, New South Wales. This opportunity includes a registered lease for 22 years with significant optional extensions, ensuring long-term stability and growth potential. The lease includes a mix of static income from investment units, residential units, and seasonal/transient accommodations, along with ample room for business expansion through approved tiny home sales.
Investment Opportunity:
- Asking Price: $250,000
- Lease Cost: $11,000 plus GST per month
- Annual Outgoings: $22,000
- Current Income: Generated from 10 investment units, 2 residential units, and 4 owner-occupied units, with additional income from seasonal/transient accommodations.
Business Description
Location: The park is situated in Glen Innes, a town known for its beautiful landscapes, historical significance, and vibrant community. This prime location attracts a mix of tourists, travelers, and long-term residents.
Facilities:
- 2-bedroom house
- Lockup garage
- 3 additional units
- Another 2-car lockup garage
- 30 powered sites and 14 unpowered sites for transient use
Plant and Equipment: Available by negotiation, including 2 mowers, an excavator, and a caravan.
Market Analysis
Target Market:
- Tourists and Travelers: Attracted by local attractions such as national parks, heritage sites, and annual events.
- Long-Term Residents: Including retirees and semi-retired individuals looking for a quiet and scenic place to live.
- Corporate Clients: For events and temporary accommodations.
Competitor Analysis: Blue Sapphire Caravan Park stands out due to its prime location, comprehensive facilities, and the added value of approved tiny home sales, which few competitors offer.
Business Opportunities
Tiny Home Sales: The park is approved for 52 tiny home sites. Historically, the current owners have sold tiny homes onsite and offsite, averaging $30,000 profit per sale with installation. This side of the business has ample room for growth as it was previously operated on a part-time basis.
Increased Rental Income: By utilizing all approved tiny home sites, there is potential to increase weekly site rental to a maximum of 52 x $165.00.
Financial Projections
Current Income:
- 10 investment units at $165 per week
- 2 residential units
- 4 owner-occupied units at $165 per week (6 x $165.00 per week)
- 3 permanent units rented to full-time occupants at $275 per week
- Income from 30 powered sites and 14 unpowered sites
Expenses:
- Monthly Lease Cost: $11,000 plus GST
- Annual Outgoings: $22,000
Projected Additional Income:
- Profit from tiny home sales: $30,000 per sale
- Increased rental income from additional tiny home sites
Operations Plan
Management Structure: Ideal for a semi-retired couple or a couple with a tradesman. The business plan allows living rent-free, with additional values including absorbed amenities and space valued at $1,000 per week.
Day-to-Day Operations:
- Maintaining facilities
- Managing bookings and customer service
- Promoting and selling tiny homes
- Regular maintenance of plant and equipment
Marketing Plan For Growth
Promotion:
- Online presence through a dedicated website and social media (supplied with sale)
- Partnerships with local tourism boards and travel agencies
- Hosting and sponsoring local events to increase visibility
Sales Strategy:
- Highlighting the unique selling points such as free rent and lifestyle benefits
- Offering special packages and discounts for long-term stays
- Leveraging positive customer testimonials and reviews
Risk Analysis
Market Risks:
- Fluctuations in tourism due to external factors
- Competition from other caravan parks
Mitigation Strategies:
- Diversifying income streams through tiny home sales and corporate bookings
- Continuously improving facilities and customer service to retain and attract customers
Conclusion
Blue Sapphire Caravan Park presents a compelling business opportunity with stable income, growth potential, and a desirable lifestyle for the owners. With a solid business plan and strategic marketing, new owners can capitalize on the existing foundation to build a thriving, profitable business.
Next Steps:
- Schedule a viewing of the property
- Review detailed financial statements and projections
- Discuss terms and finalize the purchase agreement
Strengths of the Blue Sapphire Lifestyle
Strengths
- Established Business: Long-standing operation with a stable customer base.
- Prime Location: Situated in Glen Innes, a town known for its scenic beauty and tourist attractions.
- Diverse Income Streams: Income from investment units, residential units, seasonal/transient accommodation, and potential tiny home sales.
- Comprehensive Facilities: Includes residential access, multiple garages, and ample powered and unpowered sites.
- Expansion Potential: Approved for 52 tiny home sites, allowing significant growth opportunities.
- Lifestyle Benefits: Ideal for semi-retired couples or tradespeople, offering a rent-free living arrangement with absorbed amenities valued at $1,000 per week.
Opportunities to invest in your future at The Blue Sapphire
- Tiny Home Sales: Significant profit potential from selling tiny homes, historically averaging $30,000 profit per sale.
- Marketing and Promotion: Enhanced online presence and partnerships with local tourism boards can attract more visitors.
- Event Hosting: Utilisation of the park for events and corporate bookings can increase revenue.
- Service Expansion: Opportunity to introduce new services and amenities to attract diverse customer segments.
- Community Engagement: Hosting local events and activities can increase visibility and integrate the business further into the community.
The opportunites keep growing ...
Additional Income Opportunity
The Blue Sapphire Caravan Park includes approximately 5 acres of land with Highway Services Zoning (Business B6). This zoning designation opens up another income opportunity for the new business owner to lease out the land for various commercial purposes. The strategic location along the highway makes it ideal for businesses such as service stations, retail outlets, or other highway-related services. This added feature provides a valuable avenue for generating additional revenue, further enhancing the business potential of the property.